Bruce Johnson has been helping people buy and sell homes in Wasaga Beach, Collingwood, Blue Mountain and surrounding areas with RE/MAX By The Bay Brokerage since 1997.  Clients over the years have voiced appreciation for his integrity, deep knowledge of real estate and the South Georgian Bay area, and positive attitude. He has always stayed current with technology and has advanced training and accreditation as an ABR (Accredited Buyer Representative) and CRS (Council of Residential Specialists). He was inducted into the RE/MAX Hall of Fame in 2007 and received the prestigious RE/MAX Lifetime Achievement award in 2018.

Mary Johnson is a CSP (Certified Staging Professional) and True Colour Expert® and works as Bruce’s client services coordinator. Using principles of colour theory, interior design and feng shui, Mary fine-tunes each listing to optimize how potential buyers view the home. She writes the home descriptions, creates the property websites, coordinates photography, and ensures every home is showcased to its greatest advantage online and in print.

Bruce and Mary met in the Arctic, rode mountain bikes from the Arctic to Argentina and have lived, worked and played in the Wasaga Beach/Collingwood area since their marriage in 1997. They enjoy a casual, fun-loving lifestyle and count their lucky stars to have been able to raise children in an area gifted with natural beauty, close to family and blessed with great schools, programs and services. Together with their kids, they are passionate supporters of SickKids Hospital and the Children’s Miracle Network.

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Mary goes through the property making detailed notes, then provides a checklist for the homeowners to either do themselves or hire out. Before any photos are taken for marketing purposes, Mary comes in to do the final staging. Working alone, with an assistant or with the homeowners, Mary uses her knowledge of feng shui, modern design training and years of experience as she arranges furniture, lighting, mirrors and art to best showcase the architectural features and lifestyle elements that fit with the property.

A Comparative Market Analysis (CMA) is an evaluation of similar, recently sold homes (called comparables) that are near a home intended to be bought or sold. It establishes a price estimate based on current market activity and serves as a guide for pricing a home. Buyers and sellers use a professional CMA when they are preparing to buy or sell a home. Bruce is pleased to provide residential CMAs free of charge for current or potential future homeowners.

Aren’t we lucky to be in today’s era of home hunting? Thanks to websites, the Multiple Listing Service and apps like Realtor.ca, it has never been easier to search for property. By some estimates, over 95% of home buyers start their search online, where each listing provides a description and dozens of photos. But how do you narrow your search? How do you plan your house-hunting tour and schedule? How do you recognize a good value vs. a colossal money pit? By asking a local real estate expert like Bruce.